Adiree Company | Adiree Communications at New York Fashion Week Africa : omni-media and Ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30
About Adiree Communications is an omni-media and ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30 . founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week ( ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Africa Platforms Development, Africa Trade Development, Pan-African Marketing, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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Eat Pray Overachieve by Biodun Daphrede

Sister brands: Eat Pray Overachieve and Eat Pray Mom are the brainchildren of Biodun Daphrede, a Media Entrepreneur, Author, and Human Resource professional who desires to help people live their best lives.

Daphrede started EatPrayOverachieve and Eat Pray Mom to inspire others who want to experience their dream careers (professionally and personally).


Her overachieving audience is young or young-at-heart, millennial moms (or moms-to-be) hungry, techie and style-savvy.


  • Rebrand (Eat Pray Overachieve)  and new brand  (Eat Pray Mom) including:
    • Photoshoot (edit and retouch)
    • 2 Logos
    • 2 Brand Boards
    • 25+ Social Media Post Designs
    • Social Media Banners
    • 2 Websites (redesign over old brand Eat Pray Overachieve) and (design and development of new brand Eat Pray Mom)
  • BRAND BEFORE AND AFTER: The client’s brand transformation can be seen below. 
  • DELIVERY:  We used a single newsletter ( example: ) to communicate with clients and provide them with all we have developed for them (in one place). The newsletter includes links to Dropbox folders. Each folder will contain branded templates and assets for all projects we’ve worked on.


Before Adirée Company

After Adirée Company


Before Adirée Company


After Adirée Company






USAID, Ethiopia & New York


USAID East Africa Trade Hub works with credible international, regional public and private sector partners. USAID East Africa Trade Hub partnered with Adiree Communications to develop programs and opportunities to improve competitive regional and international trade and textiles in East Africa.


Adiree Communications implemented and provided information design and corporate communication solutions, media and public relations strategies, web and  e-commerce development , and international brand development strategies to improve the exposure and accessibility of Africa’s retail markets and  brands.

International integration is key to fostering development of East Africa’s brands and increasing the competitiveness of African products globally.


Cosmopolitan Magazine Nigeria

Adiat Disu, Marketing & Communications Executive,  Digital Project Manager Does Content Development and Media Relations for Hearst Magazine’s Cosmopolitan Magazine (Nigeria).

  1. Be A Brand Building Boss Babe With These Tips

  2. Neck On The Line 

  3. Grey Velvet, Nigeria’s fashion retail chain, unveils “Chateau Grey Velvet”

  4. Virgin Atlantic Reveals Aminah Sagoe’s Company Emmaus Beauty As A Business On The Rise

  5. R&B Singer Joe Covers Adele’s Song “Hello”

  6. Lagos Fashion and Design Week 2015 : Washington Roberts

  7. Nigerian Label Onyii & Co ‘Wraps’ Up New York Fashion Week

  8. Eunice Omole Joins Ebony Life TV As Host of “Hello Africa”

  9. Made In Africa. Worn In New York 

  10. Curly Girl Chronicles on Entrepreneurship

  11. Lifting Luxury With Made In Africa Label Sareptha Rose

  12. 2014’s Biggest Beauty ‘BlackLash’: Dencia ‘ Whitenicious’ vs Lupita Nyong’o