Adiree Company | Adiree Company : omni-media and retail company connecting you to niche communities of multicultural and pan-african women between 15 - 30
About Adiree Company is an omni-media and retail company connecting you to niche communities of multicultural and pan-african women between 15 - 30 . founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week ( ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Media, Marketing, Marketplace, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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Eat Pray Overachieve by Biodun Daphrede

Sister brands: Eat Pray Overachieve and Eat Pray Mom are the brainchildren of Biodun Daphrede, a Media Entrepreneur, Author, and Human Resource professional who desires to help people live their best lives.

Daphrede started EatPrayOverachieve and Eat Pray Mom to inspire others who want to experience their dream careers (professionally and personally).


Her overachieving audience is young or young-at-heart, millennial moms (or moms-to-be) hungry, techie and style-savvy.


  • Rebrand (Eat Pray Overachieve)  and new brand  (Eat Pray Mom) including:
    • Photoshoot (edit and retouch)
    • 2 Logos
    • 2 Brand Boards
    • 25+ Social Media Post Designs
    • Social Media Banners
    • 2 Websites (redesign over old brand Eat Pray Overachieve) and (design and development of new brand Eat Pray Mom)
  • BRAND BEFORE AND AFTER: The client’s brand transformation can be seen below. 
  • DELIVERY:  We used a single newsletter ( example: ) to communicate with clients and provide them with all we have developed for them (in one place). The newsletter includes links to Dropbox folders. Each folder will contain branded templates and assets for all projects we’ve worked on.


Before Adirée Company

After Adirée Company


Before Adirée Company


After Adirée Company






May 26, 2018


Design, Web & Ecommerce

Marketing, Website Design