Adiree Company | The Pattern of Sustainable Luxury Connecting Brands To Pan-African Marketing, Pan-African Communications, Pan-African Media and Multicultural Solutions
Adiree is founded by Adiat Sade Disu, a Marketing Communications executive focused on DEI, CSR, ESG communications. About Adiree Communications is an omni-media and ecommerce company connecting you to niche communities of multicultural and pan-African women between 15 - 30 . founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week ( ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Pan-African Marketing, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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Communication Campaign : The Pattern of Sustainable Luxury™

Today, consumers around the world want to live more sustainably. Many expect businesses to play a positive role in society and feel that brands bear as much responsibility as governments when driving positive change. The same is true for retail businesses and even more luxury retail businesses (given the price tag and margins accepted by the very consumers they affect with nonsustainable practices).

Sustainability is not a luxury (exclusive to communities who can afford to prioritize eco and green practices) but a requirement for all.

Mounting evidence shows that underrepresented communities with lower incomes are more likely to face the results of nonsustainable practices (health + environmental risks).

Generally, 68% of empowered consumers will align their dollar spend with sustainable products or businesses with sustainable business practices.

The Pattern of Sustainable Luxury ™ featured on Huffington Post is an Adiree Communications campaign for, under Barack Obama’s Trade not Aid program initiatives highlights the importance of sustainability in retail fashion, consumer, and luxury goods.

Each year, Adiree (via its proprietary consumer-facing platform  Africa Fashion Week ) creates culture communications and marketing campaigns, including editorial spreads and advertisements, pop-up shops, retail activations, and social media content to connect corporate and entrepreneurial brands with the conscious “cross-cultural consumer” and mission-driven multi-cultural influencer.

Our editorial campaigns formerly featured in Elle (press clip here),   Destiny Magazine South Africa,  Elle South Africa, and Black Enterprise are known for their global social, political, and cultural impact. 

– Adiat Sadé Disu – Founder of Adiree Communications

Published on: Jun 16, 2015 at 20:58 


June 16, 2015


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Africa Fashion, anti fast fashion, Climate Change, Corporate Social Responsibility Communications Executive Adiat Sade Disu, Economic Empowerment, Environmental Social Governance Communications Executive Adiat Sade Disu, ESG, Green Communications, Green Marketing, Luxury Africa, Made In Africa, sustainability, Sustainable, Sustainable Luxury, Sustainable Marketing, The Nature Conservancy