Adiree Company | Adiree Communications at New York Fashion Week Africa : omni-media and Ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30
About Adiree Communications is an omni-media and ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30 . Adiree.com/Communications founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week (www.AfricaFashionWeek.com). ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Africa Platforms Development, Africa Trade Development, Pan-African Marketing, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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October 7, 2013 In By admin

Cosmopolitan Magazine Nigeria

Adiat Disu, Marketing & Communications Executive,  Digital Project Manager Does Content Development and Media Relations for Hearst Magazine’s Cosmopolitan Magazine (Nigeria).

  1. Be A Brand Building Boss Babe With These Tips

  2. Neck On The Line 

  3. Grey Velvet, Nigeria’s fashion retail chain, unveils “Chateau Grey Velvet”

  4. Virgin Atlantic Reveals Aminah Sagoe’s Company Emmaus Beauty As A Business On The Rise

  5. R&B Singer Joe Covers Adele’s Song “Hello”

  6. Lagos Fashion and Design Week 2015 : Washington Roberts

  7. Nigerian Label Onyii & Co ‘Wraps’ Up New York Fashion Week

  8. Eunice Omole Joins Ebony Life TV As Host of “Hello Africa”

  9. Made In Africa. Worn In New York 

  10. Curly Girl Chronicles on Entrepreneurship

  11. Lifting Luxury With Made In Africa Label Sareptha Rose

  12. Buy for Your Guy: 6 Nigerian Menswear Looks We Love

  13. 2015 must-haves for Cosmo girls: 5 picks

  14. Keep it ‘Flawless’ like Beyonce: Tips from ‘House of Tara’ Fela-Durotoye

  15. See-through fashion: Sheer madness or sheer beauty?

  16. 9 obsess-worthy celeb power couples

  17. Mo Abudu: What every power woman should carry in her purse

  18. 5 smoking-hot red carpet looks by Osas Ighodaro

  19. 6 celebs who ‘fix’ the Internet Kim K broke

  20. 5 gorgeous style moments with ‘Doro Diva’ Tiwa Savage

  21. 2014’s Biggest Beauty ‘BlackLash’: Dencia ‘ Whitenicious’ vs Lupita Nyong’o

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June 2, 2013 In By admin

Kimora Lee Simmons | Shinto Clinical

THE ASK

This major celebrity-centered cosmetics and skincare brand came to Adirée to help establish brand identity and drive B2B engagement. 

THE EXECUTION

Led by Adiat Sadé Disu, a B2B and B2C marcoms strategy was provided.

First, we established a brand style guide to launch packaging and brand identity.  The identity was applied to B2C and B2B engagement strategy.

By driving consumer desire among “skinfluencers,” and cultivating community-building activations (offline and online), we built brand awareness, consideration, and conversions among culturally conscious consumers.  Community-building activities appealed to consumers, trade publication editors, and buyers. Strategic engagement + media relations occurred during Cosmopof Worldwide, the largest B2B beauty event.

THE RESULTS

  1. 20K newsletters collected per event to validate consumer demand and prompt B2B engagement
  2. 31M impressions (+1.5M impressions over delivery)
  3. 99% positive or neutral sentiment (vs. 87% CPG benchmark)
  4. 58K total Engagements (significantly above platform and category benchmarks)
  5. +14.1% pt lift in Ad Recall (Ad Recall Norm: +2.55 pts).
  6. +20 Black, Korean, and Japanese creators, media companies, & brands positively impacted
  7.  1 brand/style guide
  8. 20+ product packaging
  9. 20+ trade publications and media placements
  10. Social Media Setup & Organic Social Management (2 months)
    • Facebook :   Started at 0,  Completed Contract with 1,200 Likes
    • Twitter :  Started at 0, Completed Contract with 634 Followers

 

 

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