Adiree Company | Adiree Communications at New York Fashion Week Africa : omni-media and Ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30
About Adiree Communications is an omni-media and ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30 . founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week ( ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Africa Platforms Development, Africa Trade Development, Pan-African Marketing, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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USAID, Ethiopia & New York


USAID East Africa Trade Hub works with credible international, regional public and private sector partners. USAID East Africa Trade Hub partnered with Adiree Communications to develop programs and opportunities to improve competitive regional and international trade and textiles in East Africa.


Adiree Communications implemented and provided information design and corporate communication solutions, media and public relations strategies, web and  e-commerce development , and international brand development strategies to improve the exposure and accessibility of Africa’s retail markets and  brands.

International integration is key to fostering development of East Africa’s brands and increasing the competitiveness of African products globally.


Fashion Institute of Technology (FIT)

  • Conceptualize, create, and instruct on theme of conference
  • Analyze, research and use critical thinking to develop conference programs that meet the stated needs of the market
  • Identify, invite, confirm, and manage international speakers attendance for conference
  • Design and write marketing copy for promotional conference brochures, and advertisements and banners
  • Attend and oversee conference, including providing opening introduction, speaker assistance and support

Shadow of the Almighty Ministries

Tasks include

  • Provide copy for print
  • Provide copy for e-newsletters
  • Provide bi/monthly content for clients’ websites
  • Provide bi/monthly content for social media marketing
  • Curate content for the company and their accounts online accounts
  • Design and develop digital assets for online accounts

The following are our main roles:

  • Content Provider
  • Digital marketing
  • Social Media Manager



Shea Radiance


Shea Radiance was looking to stand out from competitors and attract major retailers like Wholefoods and Target.


Led by Adiat Sadé Disu, a B2B/B2C marcoms strategy was provided.

First, we established digital-first and community-centered campaigns focused on women (#SHEaradiance) across social platforms to increase consumer demand.

We established a media plan anchored in 4 core content pillars such as

  1. sustainability
  2. health-conscious
  3. women empowerment
  4. founder’s story



  1. 20M impressions (+1.3M impressions over delivery)
  2. 89% positive or neutral sentiment (vs. 87% CPG benchmark)
  3. 23K total Engagements (significantly above platform and category benchmarks)
  4. 20+ trade publications and media placements



  • Graphic Design
  • Social Media Management
  • Digital Media Management
  • Promotions and Marketing
  • Event Planning and Organization
  • Project Management
  • Sponsorship Procurement
  • Volunteer Management
  • Red-Carpet Management




  • Graphic Design and Video Production
    • Event Fliers (Example)
    • Digital Web Banners
    • Programs
  • Digital Public Relations (Samples below)
  • Goodie Bag & Product Placement
  • Special Events :
    • Pop Up Events and Fashion Week Events


Africa Fashion Week

  • Event Management and Production
  • Budget Management
  • Public and Media Relations
  • Press Coordination
  • Operations Management
  • Project Management
  • Sponsorship Procurement
  • Goodie Bag Procurement
  • Marketing
  • Social Media Management
  • Content Development
  • Graphic Design and Web Development
  • Travel Management
  • Video Production
  • Volunteer Coordination and Management
  • Partnership Development, Coordination and Management
  • Celebrity Procurement (America’s Next Stop Model, R&B Performers, Tyson Bedford, Housewives of Atlanta, WE Reality TV Hosts)