Today, consumers around the world want to live more sustainably. Many expect businesses to play a positive role in society and feel that brands bear as much responsibility as governments when driving positive change. The same is true for retail businesses and even more luxury retail businesses (given the price tag and margins accepted by the very consumers they affect with nonsustainable practices).
Sustainability is not a luxury (exclusive to communities who can afford to prioritize eco and green practices) but a requirement for all.
Mounting evidence shows that underrepresented communities with lower incomes are more likely to face the results of nonsustainable practices (health + environmental risks).
Generally, 68% of empowered consumers will align their dollar spend with sustainable products or businesses with sustainable business practices.
The Pattern of Sustainable Luxury ™ featured on Huffington Post is an Adiree Communications campaign for USAID.gov, under Barack Obama’s Trade not Aid program initiatives highlights the importance of sustainability in retail fashion, consumer, and luxury goods.
Each year, Adiree (via its proprietary consumer-facing platform Africa Fashion Week ) creates culture communications and marketing campaigns, including editorial spreads and advertisements, pop-up shops, retail activations, and social media content to connect corporate and entrepreneurial brands with the conscious “cross-cultural consumer” and mission-driven multi-cultural influencer.
Our editorial campaigns formerly featured in Elle (press clip here), Destiny Magazine South Africa, Elle South Africa, and Black Enterprise are known for their global social, political, and cultural impact.
– Adiat Sadé Disu – Founder of Adiree Communications
Published on: Jun 16, 2015 at 20:58