Adiree Company | Adiree Communications at New York Fashion Week Africa : omni-media and Ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30
About Adiree Communications is an omni-media and ecommerce company connecting you to niche communities of multicultural and pan-african women between 15 - 30 . Adiree.com/Communications founded the annual Pan-African-focused, lifestyle marketing platform called Africa Fashion Week (www.AfricaFashionWeek.com). ADIREE Communications work and company has been profiled in CNN International, Forbes, Los Angeles Times, Washington Post, Forbes Africa, Huffington Post, Forbes Afrique, CNN International, Black Enterprise, Huffington Post and CNN Inside Africa.
Africa Platforms Development, Africa Trade Development, Pan-African Marketing, Multicultural Marketing, Pan-African Communications, Multicultural Communications, Pan-African Media, Multicultural Solutions, Multicultural Marketing, Multicultural Media, Omni Multicultural Media, Cross Cultural Experiences, Africa Marketing Agency, Africa Media Agency, Africa Communications Agency,
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Services Provided:
- Design Website
- Create Digital Strategy
- Provide Public Relations Support
- Develop and Plan Marketing Installment For Lagos Nigeria
- Create And Distribute Africa-Focused Digital Content
- Build An Audience Across Global Web Platforms
- Led Business Development And Content Growth Strategies
- Expand company Offering of Digital content For The Market
- Launch New Digital Product/ Platform for Nigeria
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Safari, a cosmetic company based in Ghana was founded by former Beauty Queen, Miss Stephanie Karkari in January 2013. Safari is fast evolving to be one of the most reliable sources of classic and quality cosmetic providers, for today’s women of color.
We worked with this group on the following:
- Product Placement
- Event Management
- Public Relations
- Graphic Design and Brand Development
Read more about its brand in Africa Fashion Weekly (Magazine) :
October 7, 2013
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- Social Media Management
- Content Development
- Graphic Design
- Digital Public Relations
http://www.fulanihb.com/
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October 7, 2013
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THE ASK
Shea Radiance was looking to stand out from competitors and attract major retailers like Wholefoods and Target.
THE APPROACH
Led by Adiat Sadé Disu, a B2B/B2C marcoms strategy was provided.
First, we established digital-first and community-centered campaigns focused on women (#SHEaradiance) across social platforms to increase consumer demand.
We established a media plan anchored in 4 core content pillars such as
- sustainability
- health-conscious
- women empowerment
- founder’s story
THE RESULTS
- 20M impressions (+1.3M impressions over delivery)
- 89% positive or neutral sentiment (vs. 87% CPG benchmark)
- 23K total Engagements (significantly above platform and category benchmarks)
- 20+ trade publications and media placements
October 7, 2013
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- Graphic Design
- Social Media Management
- Digital Media Management
- Promotions and Marketing
- Event Planning and Organization
- Project Management
- Sponsorship Procurement
- Volunteer Management
- Red-Carpet Management
October 7, 2013
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- Sales and Marketing Support
- Event Coordination and Management
- Social Media Support
October 7, 2013
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- Graphic Design and Video Production
- Event Fliers (Example)
- Digital Web Banners
- Programs
- Digital Public Relations (Samples below)
- Goodie Bag & Product Placement
- Special Events :
- Pop Up Events and Fashion Week Events
JULY 5TH
JUNE 14TH
October 7, 2013
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- Graphic Design
- Social Media Management
- Digital PR
- Media Relations
- Promotions and Marketing
- Event Planning and Organization
- Operations Management
- Project Management
- Sponsorship Procurement
- Volunteer Management
- Red-Carpet Management
October 7, 2013
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- Social Media Management
- Social Media Reporting
- Content Development
- Graphic Design
- Digital Public Relations
October 7, 2013
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- Event Management and Production
- Budget Management
- Public and Media Relations
- Press Coordination
- Operations Management
- Project Management
- Sponsorship Procurement
- Goodie Bag Procurement
- Marketing
- Social Media Management
- Content Development
- Graphic Design and Web Development
- Travel Management
- Video Production
- Volunteer Coordination and Management
- Partnership Development, Coordination and Management
